Advertising in Jackson Michigan is Different with “Join In Jackson”

Anyone can plaster your logo on their website and charge you a pretty penny for “advertising” to their audience… but in the days of “ad blindness,” how many of their readers ever actually notice your ad or click on it to learn more about your business? Advertising in Jackson Michigan doesn’t have to be a “spaghetti ad” that you throw up on a website and hope it attracts the right audience.

At Join In Jackson, we go beyond basic ad placements on our website. We don’t want to sell “spaghetti ads.” We want to partner with local businesses to help them reach the right audience with measurable and proven results. We want to help local residents engage with and support local businesses.

And throwing ads up on our website and hope they attract the right people just isn’t going to cut it.

When you partner with Join In Jackson, you’re doing more than just getting your name out there in the local Jackson community. You’re supporting community engagement. You’re helping us support other local businesses in Jackson. You’re investing in our local community, helping to make Jackson County a better place to live, work, and play.

How We Do This

We have multiple options for local businesses to partner with us, realizing that different companies have different budgets, but they all deserve an opportunity to get involved and encourage community engagement.

Monthly Partnership Opportunities

We have two levels of partnership available each month – Premium & Essential.

Our Premium Partnership bundle includes:

• a dedicated landing page highlighting your business on our website
• “featured partner” status on our homepage & events calendar
• a “billboard” ad placement in our weekly newsletter (minimum of four issues)
• personalized graphic highlighting your business
• conversational paragraph introducing your business to our subscribers
• opportunity to provide a unique coupon/offer to our subscribers
• three social media spotlights with paid promotion (two on Facebook, one on Instagram)
• personalized graphic highlighting your business
• conversational paragraph introducing your business to our followers

Our Essential Partnership bundle includes:

• a dedicated landing page highlighting your business on our website
• “featured partner” status on our homepage & events calendar
• a “magazine” ad placement in our weekly newsletter (minimum of four issues)
• conversational paragraph introducing your business to our subscribers
• opportunity to provide a unique coupon/offer to our subscribers
• one social media spotlight with paid promotion (Facebook)
• personalized graphic highlighting your business
• conversational paragraph introducing your business to our followers

Why do we include all of these features? We believe that a “partnership” with a local business is more than just allowing them to host their logo on our website.

Our goal at Join In Jackson is to encourage engagement within our community, and engagement with local businesses is a big part of that mission. We want to see local businesses thrive, so we go out of our way to be the ones to introduce them to our community of Jackson County residents.

Sponsorship Opportunities

Beyond our monthly partnership opportunities, we also offer sponsorship opportunities.

Sponsored Posts

While we frequently publish articles that highlight a group of businesses or venues in Jackson County that would be considered the “best of” a given category, we also want to help individual businesses showcase their unique offerings. We do this through our sponsored posts:

• 1000+ word high-quality article written by one of our content specialists
• 3-5 high-quality images or graphics showcasing your business
• an in-depth interview
• SEO-friendly terms linked to your website
• a minimum of three social shares of the post (Facebook and Instagram) with links to your social media channels

Sponsored Giveaways

Each quarter, we choose five local businesses to highlight in our seasonal giveaway. While the initial gift certificates are purchased by Join In Jackson, each business is given the opportunity to “upgrade” their participation status by matching or exceeding the giveaway amount that we purchase from them. Those who take advantage of this “upgrade” will receive “Partner” status for the giveaway and be provided with:

• a natural paragraph about the business on the giveaway landing page
• a dedicated social media post highlighting the business as a partner of the giveaway

Sponsored Projects

Occasionally we rally around a need or cause in the Jackson community, and we invite local businesses to join us in our attempts to educate and engage our followers to benefit the cause.

(You can see an example of this with our #BuyInJackson campaign in April 2020.)

Depending on their level of participation, local businesses can benefit from sponsoring our projects in some of the following ways:

• dedicated social media shares
• campaign landing page mentions (often with graphic and conversational paragraph)
• newsletter mentions
• featured partner status

Are you ready to partner with Join In Jackson? 

Join us in encouraging community engagement and find a partnership package that is the right fit for your local business!