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Sacred Cow – The Movie!

October 9, 2021 @ 1:30 pm

Sacred Cow the Movie digital banner

The American and Midwest Highland Cattle Association present:

Sacred Cow The Movie

It’s commonplace today to blame meat for everything from cancer to global warming. We’re rightly scared about our health and our world. But are cattle being unfairly scapegoated? At Sacred Cow, we question the following:

  • Should we eat meat at all?
  • Is there a “best” diet for humans? Or is there a spectrum of optimal human nutrition?
  • Can meat be part of a sustainable food system?
  • Can a sustainable food system exist without meat and animal contributions, both nutritionally and environmentally?
  • How important are ethics in the story of human nutrition and sustainability?

In our increasingly polarized world, where it’s all or nothing, this book is here to introduce some much-needed nuance. If you’re an ethical omnivore concerned about the environmental impact of your food choices, this site is for you. If you’re a vegetarian or vegan but are considering eating meat again, this site is for you. If you’re familiar with how cattle can be part of a regenerative food system, but still worried red meat will kill you, this site is for you. If you’re open to science, then this site is definitely for you.

The Sacred Cow Project explores our relationship to the food we eat, and offers a different view on the future of food production. We publish a blog, produce podcasts featuring food producers and health experts, and run insightful social media posts. The book, Sacred Cow: The Case for (Better) Meat and the documentary film will launch in 2020. Our hope is to create a new dialogue examining our cultural bias against cattle, pointing out the importance of red meat to our food system and how well managed grazing animals are one of our best solutions to repair the damages of our industrial agricultural system.


Sacred Cow probes the fundamental moral, environmental, and nutritional quandaries we face in raising and eating animals. In this film project, the creators have focused their lens on the largest and perhaps most maligned of farmed animals, the cow.

Real Food Nutrition, Author, & Sustainability Advocate Diana Rodgers (RD) says, “This is our opportunity to acknowledge the power of regenerative agriculture to heal ourselves and our soil from the industrial food system.”


Join us on Saturday, October 9, 2021, at the Historic Michigan Theatre in downtown Jackson Michigan for this FREE movie presentation.

In addition to the movie, we will be presenting on topics such as meat-based nutrition (particularly beef) and sustainable agriculture. Diana will be debunking many myths about beef during this presentation.



October 9, 2021
1:30 pm
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Michigan Theatre
124 N Mechanic St
Jackson, MI 49201 United States
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